After reading the Rosten Law blog on choosing a name for your small business, a reader asked what a small business owner should do if he or she is no longer satisfied with the name already chosen and registered. From a legal standpoint, you have some options. From a business perspective, changing the name of your small business can be a hassle. The real challenge is going around and informing vendors, customers, banks, and business associates that you have changed the name of your business and that you want them to switch over the name of the business on their internal records to a new name. If you thought that it was an issue getting your vendors and clients to change your address after a move, wait until you send around a request for them to start calling your business something different! Nonetheless, you have decided that you must change the name of your small business. You should first review the considerations that we enumerated in our blog on how to choose a name for your business. The legal aspects of changing the name of your small business are relatively straightforward. You have at least three choices.
- Published in Business formation and startups
This blog post is devoted to the topic of choosing a name for your new company or organization. I have been in business myself and chosen names or helped to choose names for startup companies and new nonprofits. Naming a company is always the first challenge or dilemma for a new business or nonprofit. Some organizations can afford to pay the big bucks to come up with a name by employing focus groups or pollsters. If you are a startup, it is not likely that you will have the money to retain the services of a consultant just to come up with a name for your company. Take your time in choosing a name for your company. The name that you choose for your organization is going to follow you for a long time. Of course, you can change the name for your startup. But why not prevent the hassle or confusion and choose a name now that will suit your company or organization for years to come. There are some things that you may want to consider as you are thinking about a good name for your business. As you read this blog post, think about what you want for a name in your startup. Do you want the name to sound good? Do you want it to be descriptive? Do you want to identify your startup with some place or person? Is the name easy to sound out or spell? Here are some general guidelines that you may want to consider.
Welcome to our blog at Rosten Law. We will use this blog to discuss various topics that may be of interest to entrepreneurs thinking of starting their own company, small business owners, managers of emerging businesses and others. Since I have run my own businesses and advised startups and small businesses, these blog posts will be infused with both business and legal information. We hope that you will find the information in these blog posts interesting and engaging, and don’t hesitate to contact us if you have any questions or comments.
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