Finding a Name for Your New Business

Monday, 28 September 2015 by

This blog post is devoted to the topic of choosing a name for your new company or organization. I have been in business myself and chosen names or helped to choose names for startup companies and new nonprofits. Naming a company is always the first challenge or dilemma for a new business or nonprofit. Some organizations can afford to pay the big bucks to come up with a name by employing focus groups or pollsters. If you are a startup, it is not likely that you will have the money to retain the services of a consultant just to come up with a name for your company. Take your time in choosing a name for your company. The name that you choose for your organization is going to follow you for a long time. Of course, you can change the name for your startup. But why not prevent the hassle or confusion and choose a name now that will suit your company or organization for years to come. There are some things that you may want to consider as you are thinking about a good name for your business. As you read this blog post, think about what you want for a name in your startup. Do you want the name to sound good? Do you want it to be descriptive? Do you want to identify your startup with some place or person? Is the name easy to sound out or spell? Here are some general guidelines that you may want to consider.