Case study: Looking to buy an existing business (Part 1)

Trying to acquire an existing business is not a sport for the short-winded. Buying a small business can be challenging. As a merger and acquisition attorney, I represented a prospective buyer for eighteen months, before he decided to give up the hunt. During our debrief, I learned from his long, ultimately unsuccessful search. This article highlights key lessons learned from his experiences and observations about business acquisitions.

Purchasing a small business

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This article is divided into two parts. The first part describes his search and the various challenges he faced. The second part describes the lessons he learned from his search.

Related article: Business Acquisitions: Key Takeaways

The prospective buyer

The client is a commercial airline pilot, who previously served in the Air Force. For the purposes of this article, I will call him Jack. His business partner and wife worked for the government as an administrator.

Their goals and prospects were clear to them as they went into the search. As they embarked on their search, their vision was to find a marginally profitable but “clunky” business and turn it into something more efficient.

Parameters: strategic search for the ideal business

In his quest to control income beyond traditional employment, Jack embarked on an 18-month journey to buy a business. Jack was about as directed and determined as anyone as I have represented.

He was looking to purchase a small business with a price tag between $1-$2 million. He and his wife were prepared to invest $100,000-$200,000, and wanted the seller to take back a seller note of about 5% with the rest coming from bank financing, possibly a 7(a) SBA small business loan.

Jack undertook a strategic approach to acquiring a business. He identified four criteria in evaluating a business: risk, growth, transferability, and documentation. He constantly thought about these criteria when reviewing a particular small business.

Related article: Checklist for Buying or Selling a Small Business

Manageable Risk. Risk assessment focused on market conditions, business processes, and obsolescence—avoiding outdated industries like encyclopedias in 2024.

Scalability. Growth emphasized scalability, leadership, labor pool, demand, and modernization opportunities. Growth potential was key, with an emphasis on leadership, labor demand, and modernization. Many businesses Jack reviewed lagged in adopting modern payment systems, presenting opportunities for efficiency improvements.

Transferability. There was a consideration of workload, branding, and contracts when determining transferability. One of the challenges of transferability was branding related to original owners. For some small businesses, it can be a challenge to transfer goodwill associated with founders to new owners. Jack related how many businesses bear the names of their founders or are otherwise closely associated with them.

Related article: Sale of a Business: Goodwill

Documentation. The state of the business records of the target company was possibly the most important factor in reviewing a specific company. Jack looked to make sure that there were adequate financial records to back up the business’s financial health. Documentation proved the toughest hurdle, as 80% of businesses lacked proper accounting records, complicating financial assessments.

Jack recounted that many of the businesses he reviewed did not have what he called “clean documents”, and “it just went downhill from there.”

Not as important as the financial records but also important were the standard operating procedures, like customer onboarding. Jack sometimes searched in vain for basic training manuals.

The search

In 18 months, Jack reviewed 91 businesses, met with 40 sellers, and engaged in price negotiations with 15. Among the 91 businesses, only four met all of Jack’s criteria.

Competing offers

Jack failed to close any of these deals, however, losing two of the deals to private equity and the other two went to buyers who were willing to pay all cash, even though they offered a lower purchase price than Jack’s.

Frustrations abound

There were three major sources of frustration when it comes to finding an existing business and closing a deal.

Frustration 1 – Mismatch between buyer background and size. Frustrations included affordability constraints for larger businesses suited to their leadership experience. Jack conceded that he could not afford the size and type of business that his competency would have supported.

When he was in the Air Force, Jack had run a 3000 person group around the world. Jack’s wife and business partner had been a government official with significant responsibilities across functional teams. As Jack put it, “that’s different than making donuts.” In retrospect, he reflected that he should have been looking for businesses with a price tag of $6-$7 million.

Frustration 2 – Gatekeepers interests not aligned with buyers. Each broker representing the sellers had different processes. According to Jack, the brokers would hide behind a lot of the legal procedures like non-disclosure agreements. And each NDA had different provisions.

Related article: NDAs: Who Do They Protect?

Another gatekeeper was the lending institution. Jack eventually identified four different sources of funding from traditional banks to business loan advisers. Even these sources of funding were limiting and had narrow criteria, including the location of the business, how much time you would devote to the business.

Frustration 3 – Listing and search criteria limitation. There are several business search engines, but they are “archaic,” according to Jack, and “they haven’t caught up to the 2020s.” They are generally focused on location.

Conclusion

Jack’s journey to acquire an existing business faced numerous challenges that ultimately derailed his efforts. In the next section of this article, we will delve into the key lessons Jack learned from his experience, offering valuable insights for others navigating the complex process of business acquisition.