Case study: lessons learned from long hunt to buy business (Part 2)

In the first part of this article, we reviewed the journey of Jack, an aspiring entrepreneur who was looking to purchase a small business with his wife. He came to us as his mergers and acquisitions attorney. Last we left Jack, he had searched for an existing small business over 18 months. And in the end, he abandoned his search. In this article, we discuss lessons that Jack learned from his search.

Business acquisition lessons

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Looking to Buy a Business: Challenges Abound (Part 1)

Lessons from Failed Business Acquisition

Deal directly with sellers for a more personalized approach

Get to the owner of the business you are interested in buying as soon as possible. One of the key takeaways from the business acquisition process is the value of working directly with sellers rather than relying solely on brokers. Brokers can be an impediment as they often operate within a structured sales funnel that can limit creativity and flexibility. They can potentially hinder the buyer’s ability to negotiate effectively.

If you have to deal with a broker, Jack says that he would look for a broker through sellers. For instance, reaching out to both the new and previous owners of a recently sold business can provide valuable information about the broker’s role and their experience during the transaction. This approach fosters a more transparent and personalized process, allowing buyers to make more informed decisions.

By engaging directly with sellers, buyers can gain deeper insights into the business and its operations. Dealing directly with sellers also opens the door to creative solutions and tailored agreements that may not be possible when working through intermediaries. It empowers buyers to ask specific questions, understand the seller’s motivations, and build a relationship that can lead to a smoother transaction.

For those navigating the complex journey of acquiring a business, establishing direct connections with sellers can be a strategic move that enhances the overall experience and outcome.

Secure funding commitment before pursuing a deal

One of the most critical lessons in the business acquisition process is ensuring you have your financing secured upfront. This means obtaining a loan commitment letter that confirms your ability to secure funding for the transaction. Without this assurance, you risk losing credibility with sellers and potentially missing out on opportunities.

Related article: Funding for Startups: Seed Financing

In the case of Jack, he took a proactive approach by obtaining funding letters from all four of his financial sources. These letters demonstrated that he was pre-approved for the loan amount required to close the deal. Having this documentation in hand not only strengthened his position as a serious buyer but also provided peace of mind during negotiations.

Securing funding early in the process is a strategic move that can save time, reduce stress, and increase your chances of successfully acquiring a business. It signals to sellers that you are prepared and capable of following through, making you a more attractive buyer in a competitive market.

Avoid franchises if creativity is a priority

Franchises may seem like an attractive option for aspiring entrepreneurs, but they often come with significant limitations. The crux of the issue lies in the franchise contract and disclosure agreement. These documents typically include a brief section on support, which essentially states that the franchisor owes you minimal assistance. This lack of support can leave franchise owners feeling isolated and constrained.

In conversations with dozens of franchise owners, a recurring theme emerged: if you are a true entrepreneur, franchises may not be the right fit. Franchisors dictate key aspects such as supply sources, equipment procurement, and operational methods. This rigid structure leaves little room for creative freedom in areas like product selection, shop design, and overall business operations.
For those seeking a business venture that allows for innovation and personal creativity, franchises may impose too many restrictions. Entrepreneurs who value autonomy and flexibility may find greater satisfaction in independent business ventures in which they can fully implement their vision and ideas.

Limit upfront payments to avoid costly pitfalls

One of the most frustrating and challenging aspects of the business acquisition process is the temptation to pay upfront for services or memberships that promise success. This approach can quickly drain resources without delivering tangible results. It’s all too easy to get caught up in the allure of expert advice, exclusive communities, or subscription-based platforms that claim to streamline the search for a business.

However, many of these offerings are more about extracting money than providing genuine value. Jack warns of “sharks” who promise success in exchange for hefty fees, often leaving buyers with little to show for their investment. These individuals or organizations may appear well-intentioned, but their primary goal is often to capitalize on the eagerness and uncertainty of aspiring business owners.

The key takeaway is to approach such offers with caution. Before committing to any upfront payments, thoroughly evaluate the value and credibility of the service being offered. Focus on building your knowledge and network through reputable, cost-effective channels. By avoiding unnecessary upfront expenses, you can preserve your financial resources and maintain control over your business acquisition journey.

Seek guidance from mentors for invaluable insights

One of the most valuable strategies in the business acquisition process is seeking guidance from mentors who have experience and a genuine interest in your success. Mentors can provide critical insights, help evaluate opportunities, and offer advice that saves time, money, and potential missteps.

For instance, the speaker highlights their positive experience with SCORE,  a nonprofit organization that provides free mentoring to entrepreneurs and business buyers.

Jack had a mentor at SCORE, who was a former evaluation expert, and played a pivotal role in guiding Jack through the complexities of business valuation. By working closely with his mentor,

Jack learned to assess business worth more accurately, aligning his “back of the napkin” estimates with his mentor’s seasoned valuations.

Mentorship offers more than just technical expertise; it provides a supportive relationship that fosters confidence and clarity throughout the acquisition journey. Whether it’s a SCORE mentor, a trusted friend, or a professional connection, having someone invested in your success can make a significant difference.

For those navigating the challenging process of acquiring a business, finding a knowledgeable and approachable mentor is a strategic move that can enhance decision-making and lead to more favorable outcomes.

Reflection on the process

Jack reflected on the lessons learned, including the importance of aligning business acquisition with personal and professional goals, and the potential pitfalls of rushing into a purchase without adequate preparation and understanding.

Despite these challenges, their meticulous approach underscores the complexities of small business acquisition and the perseverance required to navigate this competitive landscape.

An existing business may allow you to jump over numerous challenges and provide a great platform for growth. It is easier to start a business from scratch, but a new business has no customers, no products, no services. It is harder to grow a business from scratch than use an existing platform to scale.

Related article: Checklist for Starting a Business: So Many Things to Do So Little Time

The prospective buyer underscores the importance of aligning business acquisitions with personal expertise, financial goals, and realistic expectations.