Separating the purchase of goodwill from the tangible assets of a business

If you are buying a small business, the price you are willing to pay is usually more than the book value. The premium associated with the purchase price over the assets is generally considered the company’s goodwill. The amount of goodwill may affect the tax burden on the buyer and seller. It may also influence the ability of the seller to compete after the transaction. This article discusses goodwill in sales of small businesses.

Goodwill in purchase of a business.

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Goodwill: hard to get your hands around

Goodwill is an intangible asset. The benefit of a brand name, technology, or process is generated when one company purchases another business. Things such as a company’s good reputation, loyal customer or client base, workforce, and proprietary technology are all considered goodwill. These things are all valuable assets of a company. However, they are neither tangible nor can their value be precisely quantified.

Goodwill calculation: get your calculator out

Goodwill is the difference between the price paid and the value of the company’s net assets on its balance sheet. For example, if a company has $200 in assets but you pay $300 for it, the goodwill of the company is $100. Goodwill is almost always positive. You are likely to pay more for the extra benefits that come with the company.

Acquiring goodwill

There are several ways in which goodwill can be acquired in a merger or acquisition. The most common is through the acquisition of valuable intangible assets, such as patents, trademarks, and reputation.

Another way is through the acquisition of a complementary business. By acquiring a business that has a strong customer base or network, you can gain access to new markets or customers that might have been inaccessible on your own. This results in increased revenue and profitability.

Goodwill can also be acquired through the acquisition of key personnel. Acquiring a company with an experienced workforce, especially in industries where talent is in high demand or limited, may be a valuable asset.

Finally, goodwill can be created through synergies of the acquired company. Synergies are when the acquired company complements the acquiring company, leading to greater efficiencies or cost savings than either company could have achieved on its own. Synergies can be achieved through different ways, such as consolidated operations, elimination of redundant positions, or combining the strengths of both companies to create a more competitive business.

Tax considerations

There are many important tax considerations connected to goodwill. The most important of these considerations is the amortization of this intangible asset. Private companies can elect to amortize goodwill on a straight-line basis over 15 years.  This enables private companies to forgo the annual impairment tests that are required of public companies. However, the election is not required if not desired.

Amortization of goodwill is important because of the annual impairment test required for goodwill. Impairment is when an asset’s fair value is less than its carrying value on the balance sheet. Assets are tested for impairment to prevent overstatement on the balance sheet.

Goodwill is subject to periodic impairment testing at least on an annual basis and further testing is required if the company determines that it is more likely than not that its fair value is less than what it should be. As a way to avoid any complications regarding impairment, private companies are allowed to amortize their goodwill.

When you amortize goodwill, no cash is paid out. However, it is shown as an expense on the income statement, which means lower earnings. This is something to consider when determining the pros and cons of amortizing goodwill.

Negotiations over goodwill

There are numerous issues relating to the purchase of a business.

Related articles:

Selling a Small Business: Not as Easy as you Thought

Sale of Small Businesses: Asset vs. Stock Purchases

In an asset sale, the buyer and seller usually negotiate the allocation of the purchase price to the various assets. This allocation can have a major impact on the taxes that the buyer and seller will have to fork over to Uncle Sam.

It is in the buyer’s interest to allocate as much of the purchase price to tangible assets such as equipment and furniture. The buyer will receive a stepped-up basis on these tangible assets.

The seller may have depreciated these assets down to zero, but the seller gets to start all over and adjusts these assets on the buyer’s balance sheet to the fair market value. This can result in depreciation recapture to the seller.

It is in the seller’s interest to allocate as much of the purchase price to goodwill. Goodwill is a capital asset. The sale of goodwill is normally treated as a capital gain, subject to a lower tax rate in comparison to the rate on ordinary income.

Separate agreement for sale of personal goodwill

In certain circumstances, it is beneficial to separate the goodwill of the company from the goodwill of the owner of a company. An owner of the company such as a shareholder in a corporation or a member in a limited liability company may also have personal goodwill.

Personal goodwill can be present when the owner’s reputation, expertise, skill, knowledge, and relationships with customers are critical to the business’s success and value.

Separating personal goodwill can be particularly advantageous in the sale of a C corporation (or a LLC taxed as a C corporation), which pays a double level of tax. The payment for personal goodwill directly to the owner may eliminate one level of taxation. The payment for personal goodwill is taxed at the individual level only as a capital gain.

Conclusion

Goodwill is an important intangible asset that can represent a significant portion of a company’s value. It can come in many shapes and forms and should be considered when engaging in a merger or acquisition. Once you have acquired goodwill, it is important to take into consideration the tax and accounting implications of the intangible assets. You should consult with an accountant, tax lawyer, or small business lawyer when considering a merger or acquisition and how to treat goodwill.