Understanding the phases of buying a business to ensure a successful transaction
Buying a business is a monumental undertaking. Unlike real estate, where properties often follow predictable valuation models and legal structures, every business is truly unique. Because you are acquiring an active ecosystem of employees, customers, and intellectual property, the process is significantly more complex than a standard property transaction. To navigate this journey successfully, you need to understand the distinct phases of an acquisition. This article provides the major stages of buying a small or medium-sized business.
Preliminary negotiations and confidentiality
Depending on the company’s size, a seller may be represented by a business broker or an investment banker. However, before any sensitive data changes hands, the process begins with two critical steps. The first step is that the seller will require the prospective buyer to sign a non-disclosure agreement. This protects the seller’s proprietary information.
Related article: Selling a Small Business: Not as Easy as you Thought
Once the NDA is signed, the seller may provide high-level financial snapshots to help the buyer determine if the opportunity is worth pursuing.
Related article: NDAs: Who Do They Protect?
The strategic letter of intent (LOI)
Many buyers focus solely on the price, often drafting an LOI without legal counsel. This is a mistake. Given that roughly half of all deals never close, it is vital to negotiate fundamental terms early to avoid wasting thousands of dollars in legal fees and months of energy.
A well-crafted LOI should act as a roadmap, addressing potential “deal-breakers” such as:
Deal structure: whether the purchase will be a purchase of assets or a stock purchase
Related article: Sale of Small Businesses: Asset vs. Stock Purchases
Financing contingencies: how the purchase will be financed, especially if the purchase will be financed through a bank or by a SBA 7(a) loan
Real estate: whether the buyer is purchasing the building or assuming an existing lease.
Government approvals: whether the business will need certain licenses or regulatory permissions to continue to operate.
Employment and migration: whether the buyer intends to retain key staff and transition plans.
EXPERT TIP: Take an aggressive approach to the LOI. It’s better to discover a deal-breaking disagreement now than weeks into expensive due diligence.
Related article: Lessons from Failed Business Acquisition
Deep-dive due diligence
Once the LOI is signed, the “real” work begins. Due diligence is not just a legal check; it is a holistic audit of the business’s health. Emphasizing the importance of involving not just legal counsel but also financial advisors, accountants, or industry experts in the process. These additions could provide a more holistic view of the acquisition journey. This phase includes:
Legal: Litigation searches, UCC-1 lien searches,
Tax and financial: Either the buyer or their financial advisers will conduct a deeper dive into the finances and taxes of the target company. Both seller and buyer will also consult with their tax advisers to understand the consequences of any deal structure.
Operations: Reviewing all vendor contracts and other material contracts and assessing the operations of the business.
Customer analysis: Evaluating customer lists to check for “concentration risk” (relying too heavily on one client).
Employees: Assessing the extent to which the buyer will integrate existing employees and how company cultures can impact the success of the acquisition.
Intellectual property: Ensuring the business actually owns the trademarks, patents, or software it uses.
Purchase agreement and auxiliary documents
When it becomes clear the deal is viable, the buyer’s counsel prepares the purchase and sale agreement. This document is often finalized shortly before—or even on—the day of closing.
The complexity often lies in the auxiliary agreements attached to the main contract, such as consulting or employment agreements, lease assignments, and assignments of intellectual property.
From the buyer’s perspective, possibly the most important document is the disclosure schedule. Requiring the seller to disclose certain aspects of the business or its operations adds a layer of protection to the buyer. It is a way to mitigate some of the legal risks. An omission on the disclosure schedule can be deemed a misrepresentation.
Closing and beyond
The era of everyone gathering in a mahogany-paneled law office is largely over. Most modern deals conclude via a virtual closing, where documents are signed and exchanged virtually.
However, the “closing” is rarely the end. Most acquisitions involve a post-closing phase where the buyer and seller manage transition issues such as adjustments to working capital, or reconciling accounts receivable or inventory. And usually there is a provision for the seller to stay around to ensure a smooth transition while the buyer learns the ropes. This post-closing period can be contentious if expectations weren’t clearly managed during the earlier stages.


