Start Preparing to Sell Your Small Business Today!
Whether you are running an established business or a growing startup, the ultimate goal for many owners is a successful exit. But selling a business is rarely as simple as finding a buyer and signing a contract. To maximize your valuation and ensure the deal actually closes, you should begin the preparation process long before you receive a letter of intent (LOI). This article discusses what I will call the “2-Year Rule” for maximizing the value of your business and assuring a smooth transition.
Related articles:
Selling a Small Business: Not as Easy as you Thought
Navigating Business Acquisitions: Key Legal Insights
The “Fire Drill” vs. The Strategic Exit
Many business owners wait until they have a buyer in hand to call a lawyer, many times after they have signed the LOI.
By then, it is often too late to fix legal or financial messiness that leads to price chips, onerous indemnity demands, or deal fatigue that kills the transaction entirely.
The solution is to treat your business as if it were for sale today. By adopting a two-year lead time, you can systematically address structural issues that would otherwise hinder due diligence.
Related article: Lessons from Failed Business Acquisition
Important Issues for Selling a Business
As you formulate your plan, you should take into account not only financial considerations but also other important issues.
A clean business sells for a higher multiple and with fewer headaches than a messy one. Professionalizing your operations is an investment that pays for itself at the closing table.
Preparation should also consider industry-specific needs, such as compliance with sector-specific regulations or maintaining certifications relevant to your market or government contracting assistance programs such as HubZone or women owned small businesses.
Related article: Women Owned Small Businesses: Certification Required
Focus on improving key financial metrics like EBITDA and revenue growth trends to maximize valuation.
Tax planning is another critical area. Consult with professionals to structure the deal efficiently, whether as an asset sale or stock sale.
Keep in mind your executive team and other employees and how their employment contracts may affect the sale of the business.
Finally, start considering your potential role in the buyer’s organization and other post-closing issues.
Year 2: Entity Hygiene and Corporate Governance
A buyer’s legal team will look for a “clear paper trail.” If your records are incomplete, it suggests a lack of control that scares off sophisticated investors.
Cleaning up Corporate Minutes: You must document major decisions through corporate minutes or resolutions. If you haven’t held an annual meeting or documented a significant equipment purchase in years, now is the time to catch up.
Operating Agreements and Bylaws: These documents must be up to date and clearly define who has the authority to sell the business. This is especially crucial for LLCs, where member consent requirements can vary wildly.
The Capitalization Table: You must ensure there are no “phantom” equity holders. Old promises of shares to early employees or consultants that weren’t properly documented can lead to ownership disputes at the eleventh hour. Are there minority shareholders who might object to the sale? Identifying these hurdles early is vital.
Countdown, Year 1.5: Protecting the “Crown Jewels” (IP & Licenses)
In many mergers and acquisitions, the value lies in the technology or the brand. If you don’t clearly own these, you don’t have a deal.
Ownership Verification: You must ensure all intellectual property, such as software code, logos, and trade secrets, is owned by the entity, not the individual founder.
Work-for-Hire Agreements: Confirm that all past contractors and employees signed agreements assigning their work product to the company. Without these, a former developer could technically claim ownership of your core product.
License Audits: Ensure all business licenses and permits are active. More importantly, verify if they are transferable to a buyer.
Countdown, Year 1: Formalizing Relationships (Ending the “Handshake” Era)
Handshake deals are common in small businesses, but they are “deal killers” in M&A. Buyers want the certainty of written business transactions.
Employee Contracts: Move key personnel from informal arrangements to formal employment agreements that include non-compete and non-solicitation clauses. A buyer needs to know the talent won’t leave to start a competing firm the day after closing.
Vendor and Customer Contracts: Review your contracts for “Change of Control” clauses. If your largest customer has the right to terminate the contract because you sold the company, the buyer will likely reduce their offer.
Lease Review: A buyer’s lender will typically require that the lease agreement has enough remaining term to cover the life of the acquisition loan.
Countdown: The Final 6 Months: Pre-Diligence Audit
As you approach the finish line, you should conduct a “shadow” due diligence.
Mock Diligence: Work with your attorney to find the “skeletons” before a buyer does. It is much easier to explain a resolved issue than to have a buyer discover a surprise in the middle of negotiations.
Financial Clean-up: Small business owners often mix personal expenses with business books. Separating these early is essential for small business acquisitions, as a buyer will only pay for the true earning power of the business.
Conclusion
Don’t wait for the LOI to start your preparations. Assemble a team of advisors, including legal, financial, and M&A experts, to guide the process comprehensively.
Contact a mergers and acquisitions lawyer such as Rosten Law today to begin your two-year readiness assessment and ensure your exit is a strategic success rather than a fire drill


